Our Services

Circulation Management

Managing a controlled or paid circulation title is an ongoing, detail-intensive process. Strategic Circulation handles the full lifecycle of your subscriber base so your editorial and sales teams can focus on the publication itself.

We provide month-to-month circulation management that keeps your list clean, current, and in compliance with publisher-defined qualification standards. That includes processing new subscription requests, handling requalification campaigns to refresh your file on schedule, managing address updates and undeliverables, and producing the circulation reports your team needs to make informed decisions.

When audit time comes, we are already ready. Because we manage your data continuously, annual audit preparation is an extension of regular work rather than a fire drill. We coordinate with your audit bureau from initial submission through final acceptance.

• Monthly circulation management and reporting
• New subscriber qualification processing
• Annual requalification programs
• Annual audit management (ABC, BPA Worldwide)
• Circulation marketing program support
• Subscriber file maintenance and address hygiene

Compliance & Regulatory Reporting

Healthcare and pharmaceutical publications operate in a heavily documented environment. Audit bureau certification, postal compliance, and Statement of Ownership filings all require precise, timely submissions. Errors carry real consequences: loss of rate base claims, postal surcharges, and audit bureau sanctions.

Strategic Circulation manages all of these obligations on behalf of our clients. We prepare and file ABC and BPA Worldwide statements, ensure your subscriber qualification records meet current audit bureau standards, and handle your USPS Statement of Ownership (PS Form 3526) filing each October. We stay current on regulatory changes so you do not have to.

• ABC and BPA Worldwide statement preparation and filing
• Audit bureau compliance monitoring
• USPS Statement of Ownership (PS Form 3526) filing
• Postal compliance review and documentation
• Qualification standard updates and enforcement

Data Services

A circulation file is only as valuable as the data in it. Outdated addresses, duplicate records, and incomplete demographic fields all drag down your audit bureau rates and deliverability, and they make your list less useful to advertisers trying to reach a specific professional audience.

We offer a full range of data services designed to improve the accuracy and value of your subscriber file. Database cleansing removes duplicates and corrects formatting errors. Address appending and NCOA processing keep your mailing addresses current. Demographic appending enriches your file with the professional attributes that matter to your market.

When your list needs to grow, we also handle list acquisition — identifying, sourcing, and qualifying new prospect names that match your publication's reader profile. And when a client is migrating from one fulfillment platform to another, we manage the conversion to ensure nothing is lost and deliveries are not interrupted.

• Database cleansing and deduplication
• Address appending and NCOA processing
• Demographic data appending
• Data mining and segmentation
• List acquisition and prospect development
• Fulfillment platform conversion management